THE STAGE DOOR — London pub
Client: The Stage Door Year: 2014 Involvement: Designer Brief: Re-branding of the Stage Door. This London pub engaged me to update their brand identity to reflect recent changes that they’ve made. The Stage Door is a relaxed and low-key pub for commuters and workers in London's Waterloo area.
Solution
Working closely with the team at the Stage Door I created a brand identity to reflect the friendly atmosphere you’ll find in the pub. The Slab Serif typeface gives a straight-forward and honest feel to the brand, yet it has a certain charm and friendliness to it. The surrounding circle was inspired by the wet rings commonly left by drinks bottles and glasses. It was created by stamping a beer bottle onto paper.
Beyond the brand identity, other deliverables included design and copy for the menu, business cards, polo shirts and a separate identity for a special in-house beer supplied to celebrate the pub’s relaunch.
![](https://mir-s3-cdn-cf.behance.net/project_modules/fs/21218122086941.5630c8e66bd82.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/fs/edd96622086941.5630c65640937.jpg)
Logo design on staff t-shirt
![](https://mir-s3-cdn-cf.behance.net/project_modules/fs/89f69222086941.5630c6563b1f7.jpg)
Design of pub menu, staff t-shirt and business card
![](https://mir-s3-cdn-cf.behance.net/project_modules/fs/ccf8db22086941.5630c65636ea7.jpg)
Design of business cards
![](https://mir-s3-cdn-cf.behance.net/project_modules/fs/7289ae22086941.5630c6562ff14.jpg)
Design of beer tap badge for the pub's own beer
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f7d5db22086941.5630c65644a1d.jpg)
Beer tap in situ