Working closely with the team at the Stage Door I created a brand identity to reflect the friendly atmosphere you’ll find in the pub. The Slab Serif typeface gives a straight-forward and honest feel to the brand, yet it has a certain charm and friendliness to it. The surrounding circle was inspired by the wet rings commonly left by drinks bottles and glasses. It was created by stamping a beer bottle onto paper.
Beyond the brand identity, other deliverables included design and copy for the menu, business cards, polo shirts and a separate identity for a special in-house beer supplied to celebrate the pub’s relaunch.